Reporting to the Echobox Head of Marketing, the Senior Digital Marketing Manager leads the digital demand generation strategy. They contribute to revenue generated from both new and existing customers by developing effective lead generation, inbound marketing, conversion optimisation and eCRM campaigns.
You will have a passion for B2B marketing, innovation and results delivery (either in-house or at an agency). Comfortable managing a broad remit of digital channels and levers, you’ll be organised, with an attention to detail and the ability to grasp new tech quickly. You will be comfortable with a data- and analytics-led approach to maximise channel and content performance.
Develops and delivers marketing demand generation plan through digital awareness and conversion campaigns
Channels and levers include paid social, PPC, email marketing, CRO and SEO.
Optimises and reports on campaign and website performance including traffic to lead, cost per lead and ROI
Leads eCRM strategy, including lead nurture, lifecycle communication and segmentation campaigns
Works closely with the Content Marketing Manager to distribute content across paid channels
Oversees media plans and provides guidance on targeting, spend targets, bidding strategy, messaging strategy and experience design
Executes account-based paid marketing campaigns to drive demand generation and pipeline for strategic accounts
Executes campaigns across multiple markets, sectors and regions.
We are a fast-growing, research-driven company that has built an artificial intelligence that helps online publishers overcome the challenges they face every day. Using novel machine learning techniques, we are revolutionising the publishing industry and have a track record of building things that others have ruled out as impossible. Leading names from around the world rely on our product every day, including The Times, Le Monde, The Guardian, Vogue and many more.
Our team is our best asset. We work with extremely smart and talented individuals, who all enjoy a high degree of responsibility and independence in structuring their work.
Do you think you have what it takes to be part of Echobox? We'd love to hear from you.
Minimum 2.1 degree (or equivalent) from a top-tier university or university with a top-tier marketing programme
Fluent written and spoken English
Required Skills and Experience
3+ years marketing experience (either in-house or agency)
Experience of marketing automation
Experience in at least two of the following areas: Paid Social (eg LinkedIn Ads, Facebook Ads, Twitter Ads), PPC (Google AdWords), Conversion Optimisation (eg Google Optimize), Email Marketing, SEO strategy.
Preferred Skills and Experience
Track record of lead generation campaign delivery
SaaS/B2B marketing experience
A marketing qualification
Knowledge of marketing attribution and lead processing
Hands-on knowledge of Hubspot
Our employees enjoy free breakfast every day, coffee, drinks and snacks all day, everyday. Every Wednesday, we order food for our weekly team lunches where everyone gets together for an hour of fun. We have monthly team events (dinner, bowling, karting, poker nights, board-games etc.) for our team to get to know each other outside of work. Professionally, we host in-house conferences and an annual summer camp for all our global employees who are flown to and hosted in London. We ensure that all our employees also get pension contributions, the latest tech, generous annual leave and an amazing office with a balcony overlooking Notting Hill.